Over a week has passed since Eminem dropped “Kamikaze” from out of nowhere and the numbers are in: despite the lack of advertising or hype the album has soared to the top of charts, becoming Eminem’s ninth consecutive number one album on the Billboard 200.
Whether you’re a fan of Eminem’s latest album or not you can’t help but marvel at his accomplishment. Only Jay-Z, Bruce Springsteen, Elvis Presley, Barbra Streisand and the Beatles have achieved more number one LP’s.
Not bad company for Slim Shady.
The release of the album has fared much better than the troubled release of last year’s “Revival”. The publicity surrounding that album was a little confused and perhaps the surprise, publicity-free release of “Kamikaze” shows that Eminem and his team learned from their mistakes.
Some music fans believed that the troubled release of “Revival” (despite still reaching number one on the Billboard 200) was due to Eminem’s infamous Trump freestyle released in October 2017. Many theorized that Eminem had alienated members of his fanbase with this move but the healthy reception to “Kamikaze” suggests that this wasn’t the case.
The release for the album’s debut single, “Fall”, was released just under a week ago and it sets the tone for the record well:
Another reason for the album’s popularity since its release is the controversy that has surrounded it. On the album Eminem has taken shots at a range of rappers and hip hop figures ranging from Lord Jamar to the “Mumble Rap” artists that have emerged recently.
As these targets formulate their responses in the coming weeks we will continue to feel the impact of the shock arrival of “Kamikaze”.